Every brand begins with a single point.

We are a brand and digital design studio working in Arabic and English. We find the one idea your brand stands on, then build everything around it.

The apps on our desk

In Arabic, one nuqta changes the word.

The letters ب, ت and ث share one shape. Only their nuqtas tell them apart. That is where our name comes from, and it is how we work: we look for the smallest decision that changes what a brand says, and we place it exactly.

ب
One nuqta · B

What we design

Four disciplines, one studio. Most projects start with identity and grow from there.

Brand identity

Naming support, logo systems, bilingual typography, colour and the guidelines that keep it consistent.

Logo · Guidelines · Packaging

Websites and digital products

UX and UI design for sites and apps that read as naturally right to left as left to right.

UX · UI · Design systems

Art direction and illustration

A visual world for your brand: illustration styles, photography direction and campaign concepts.

Illustration · Campaigns · 3D

Content and social

Templates, launch kits and monthly content that keep the identity alive after the launch.

Social · Launch kits · Motion

Our house style, in three dimensions

The same arch, palm and brass sun from our flat illustrations, built as a 3D scene. We use worlds like this for campaigns, launch films and product pages.

SageMossClayDateBrass

From brief to launch

Four stages, the same on every project, with a review with you at the end of each.

01

Listen

A working session on your business, audience and competitors. You get a short written brief to sign off.

02

Find the point

We narrow everything down to one idea and test it in two or three visual routes.

03

Design

The chosen route becomes a full system: logo, type, colour, layouts and real applications.

04

Launch and care

Files, guidelines and a handover. We stay on call for the first months of real use.

01 / 04

Have a project? Let's start with the point.

Tell us a little about what you are building. We reply to every brief within two working days.

Languages
Arabic · English

Start a project

What do you need?